
Root
01Brand Identity · Social
A brand built around the ritual of slowing down.

Hello, I'm George Charbel, a Graphic & Brand Identity Designer creating meaningful visual experiences.
I specialize in branding, packaging, and social media design, helping businesses communicate their story through strategic, modern, and impactful design solutions.
Working across Arabic and Latin scripts from Beirut, I build brand systems rooted in the MENA region and held to an international standard, clear, considered, and built to last.
A selection of identity, packaging, and campaign work, each project carrying a brand from its core idea through to every touchpoint.

Brand Identity · Social
A brand built around the ritual of slowing down.

Brand Identity · Hospitality
Old stone, new warmth.

Brand Identity · Restaurant
A single B doing the work of a billboard.

Rebranding · Restaurant
A steakhouse identity cut to premium grade.

Rebranding · Identity
A neighborhood staple, redesigned for today.

Brand Identity · Luxury
Light, set in type.

Branding · Packaging
Nostalgia, served as a system.

Branding · Packaging
Setti's kitchen, on every shelf.

Rebrand · Packaging
From Lebanese farms, with a fresher face.

Brand Identity · Real Estate
Where architecture meets aspiration.

Brand Identity · Events
Where the desert comes alive after dark.