Packaging & label design
Packaging is the part of a brand people pick up and take home. It has to be recognised on a shelf, read in a few seconds, and still feel special once it's opened.
I design labels, jars, bottles, boxes, tins and gift packaging for food, skincare and baby-care brands, usually as a full range: one system that keeps every product recognisably part of the brand, while each one stays easy to tell apart.
Packaging from the portfolio
Foaming Factory
Case study →A little foam. A lot of personality.
Skincare and body-care range: bottles, jars and boxes
Hareer Baby
Case study →A gentle identity for little everyday moments.
Baby-care line with bilingual labels and gift packaging
Loqmet Setti
Case study →Lebanese Mouneh
Lebanese mouneh jars with a hand-drawn Arabic logo
The Cookie Cart
Case study →Premium Cookies
Cookie boxes, tins, ribboned gift boxes and bags
What the work can include
Some brands come with an identity and need the packaging; others need both. The scope is set together at the start.
Product brand & logo
When the product needs its own name and look, as with Foaming Factory and The Cookie Cart.
A label system
A consistent layout, hierarchy and colour coding, so a whole range feels like one family and each product is easy to spot.
Bilingual labels
Arabic and English set together, with product names, benefits and instructions clear in both.
Illustration & pattern
Characters, botanical lines, stripes and frames that give each product its own mood, like Hareer Baby's duck.
Every format
Jars, bottles, tubes, boxes, tins, bags, stickers, wrapping paper and thank-you cards, designed to work together.
Arabic and English, designed together
Labels often need to carry Arabic and English at the same time. I lay them out so both languages are clear and balanced, with product names, benefits and instructions easy to find in either.
How a project runs
- 01
The product & the shelf
Who buys it, where it sits, and what someone needs to read first when they pick it up.
- 02
The idea
The feeling the range is built around, such as the lightness of foam for Foaming Factory or a grandmother's voice for Loqmet Setti.
- 03
The system
Label grid, typography, colour coding and illustration style, tested on the first products.
- 04
The range
The system rolled out across every product, scent and format, so new products slot in easily later.
- 05
Handover
Final artwork for each item in the agreed range, organised and ready to use.
Questions clients ask
Can you design a whole product range, not just one label?
Yes, most packaging projects in the portfolio are ranges. Foaming Factory covers bottles, jars, lip balm and boxes, and Hareer Baby covers body wash, lotion, cream and gift packaging, all built on one consistent system.
Can labels be in Arabic and English?
Yes. Hareer Baby organises product names, benefits and instructions in English and Arabic, and Loqmet Setti uses an Arabic-first label grid with bilingual text.
Do you design the brand too, or only the packaging?
Both are possible. Foaming Factory and The Cookie Cart include the logo and identity; Hareer Baby is a baby-care line by Foaming Factory, designed to sit inside an existing brand family.
Do you work with brands outside Lebanon?
Yes. The studio is based in Beirut and works with clients in Lebanon, the Gulf and internationally, remotely.
Have a product that deserves a better shelf?
Send a few lines about your product range and where it's sold, and I'll reply with next steps and a quote.