Loqmet Setti
Lebanese Mouneh
Loqmet Setti is a Lebanese mouneh brand that celebrates the rich culinary heritage of traditional homemade preserves and pantry essentials. The visual identity reflects warmth, nature, and tradition through earthy tones and handcrafted details.
“Setti's kitchen, on every shelf.”
Lebanese mouneh is rich with story but usually sold in anonymous jars. Loqmet Setti needed packaging that honors the recipe without looking homemade.
A hand-drawn Arabic logotype crowned with an olive sprout puts the grandmother's voice on the label.
Arabic lettering drawn with a hand made warmth, a fresh sprout growing out of the word the way mouneh grows out of the garden.
Tone-on-tone botanical line patterns, a disciplined Arabic-first label grid, and a product-coded palette of olive green, apricot amber and aubergine.
Hand drawn Arabic lettering as the hero, with bilingual labels set in a humble grounded sans.
