The Cookie Cart
Premium Cookies
The Cookie Cart is a playful premium cookie brand inspired by the joy of freshly baked treats and nostalgic moments shared with family and friends. The brand identity combines warm visuals, soft pastel tones, and inviting typography.
“Nostalgia, served as a system.”
A homemade-cookie business stepping up to a real storefront needed to scale its warmth, with packaging and a space that feel handmade rather than mass-produced.
Nostalgia as a system. A plump retro script that sits on the page like piped frosting, living in a world of icing pinks and star sprinkles.
A plump retro script that sits on the page like piped frosting, with sprinkle stars scattered around the lockup.
A two-pink palette with cream and gold accents rolled across loyalty cards, stickers, tins, ribboned gift boxes, aprons and the storefront itself.
A plump retro script headline over simple sans support. Dessert first, details second.
