Brand Identity · Fashion
The Social Club
Clothing Label & Store
The Social Club is a clothing label and store with a warm, social spirit. The identity pairs tall condensed serif capitals with a flowing script in burgundy and cream, carried across woven labels, tags, caps, tees, packaging, the storefront and campaign imagery.
“Belonging, designed with intention.”
A clothing brand built around the feeling of belonging needed an identity that reads as premium on a storefront and still feels relaxed on a hoodie.
Like a club crest you're proud to wear: a wordmark with the formality of a classic shop sign and the warmth of a handwritten invitation.
Tall condensed serif capitals for THE and CLUB, with Social written in a flowing script across the middle, so the name reads as one stacked badge.
Burgundy and cream throughout: embroidered and printed on apparel, stitched into labels and tags, and applied to boxes, bags, displays and the shopfront.
A high-contrast condensed serif paired with an elegant script, supported by simple type for tags and care labels.
