Balcony Burgers
Burger Restaurant
Balcony Burgers is a fast casual burger brand built around an elevated rooftop dining experience. The identity is anchored by a single mark, a letter B drawn as a stacked burger, that carries both words of the name.
“A single B doing the work of a billboard.”
The fast casual burger space is crowded with look alike branding. Balcony Burgers needed a mark memorable enough to own its rooftop concept.
Let one letter do the work. The B is built as a stacked burger, a sesame bun, a drip of cheese and the patty between.
The B is a stacked burger, sesame bun on top, a drip of cheese and the patty in between, and that one letter stands in for both words of the name.
A warm charcoal and orange palette with cream type, carried across illuminated signage, menu boards, kraft packaging, aprons and social.
Bold rounded sans built for distance, the same weight from street sign to menu board.
