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Byblobel cover

Byblobel

Boutique Guesthouse · Byblos

LogoIdentity SystemCollateralSocial Campaign

Byblobel is a boutique guesthouse located in the historic coastal city of Byblos, Lebanon. Inspired by the city's rich heritage, Mediterranean lifestyle, and breathtaking sea views, the brand identity combines elegance, warmth, and authenticity.

“Old stone, new warmth.”
Process
The Challenge

Byblos is one of the oldest port cities in the world, and this boutique guesthouse needed to read as modern luxury without erasing the heritage that makes the place worth visiting.

The Idea

'Connecting the ancient sea to modern luxury.' The B monogram is drawn as a window with a sail inside it, the view from a Byblos guesthouse distilled into a letterform.

The Mark

The B is drawn as a window with a sail passing through it, the old port of Byblos compressed into a single shape. Set beside a clean geometric wordmark, it connects the ancient harbor to a modern stay.

The Craft

Mediterranean blues on warm coastal neutrals, carried through the full guest journey, from reservation cards and key cards to door hangers, spa amenities, robes and beach totes.

Typography

Geometric capitals tracked wide, resort calm with a modern edge. Serif moments appear only on print collateral where the paper can carry them.

Colour Palette
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Gallery15 images
Brand identity
Brand identity
Pool deck branding
Pool deck branding
Guest room signage
Guest room signage
Restaurant menus
Restaurant menus
Guest stationery
Guest stationery
Key cards
Key cards
Guest directories
Guest directories
Door hangers
Door hangers
Thank you card
Thank you card
Robe & slippers
Robe & slippers
Amenity kit
Amenity kit
Toiletries line
Toiletries line
Hat & towels
Hat & towels
Beach bags
Beach bags
Social media feed
Social media feed